If you own a service-oriented business, it can be difficult to stay positioned in front of your customers since they don't have a product in hand. Personalized note cards are one way to solve this challenge. 1. Gratitude Never underestimate the power of simply saying thank you. Expressing gratitude to your clients can help you stand out from your competitors, which can help secure customer loyalty. Send a small personalized note card whenever the situation seems to warrant it.